
Redefining aging with
dignity and purpose
Imagine growing older in a society where your well-being is thoughtfully planned, where you are respected, connected, and supported, not sidelined. Arunala is not just a project; it is a call to action to build a future where aging in Indonesia is seen not as a burden, but as a meaningful phase of continued dignity, purpose, and care.
As our nation moves toward Indonesia Emas 2045, the time to act is now. With the elderly population expected to double by 2045, we must rethink our systems, from healthcare and housing to caregiving and social support.
Join us in reshaping perceptions, developing evidence-based policies, and advocating for solutions that empower both the elderly and the next generation. Together, we can ensure that aging is not feared, but embraced as part of a vibrant and inclusive future.
Arunala Visions
Honor Their Legacy
Celebrate those who built our future by ensuring their later years are lived with dignity, support, and care
Enable Access
Make healthcare, social connection, and entertainment accessible to prevent the isolation and marginalization of the elderly.
Free the Next Generation
Empower youth to thrive by creating structured eldercare systems that ease the caregiving burden.
Age with Purpose
Promote longer, healthier, and more fulfilling lives through sustainable and inclusive eldercare solutions.

Arunala Mission
We are committed to contributing meaningfully to the development of sustainable policies that protect the well-being and dignity of Indonesia’s elderly population.
Our goal is to build a framework for an aging society—one that offers opportunities for older adults to live healthy, productive, and fulfilling lives.
By 2045, we aim to help establish a functioning eldercare system that enables people to age with joy and dignity, while freeing the productive generation from the burden of dual responsibilities.
What makes us different?
Market-driven approach that bridges public, private, and social sectors
At Arunala, we believe sustainable elderly care requires more than just government programs or charitable efforts. What sets us apart is our market-driven approach that bridges public, private, and social sectors.
Rather than placing the full burden on the state or relying solely on donations, Arunala works to stimulate demand, unlocking market growth and paving the way for a stronger, more resilient eldercare eco system.
We amplify existing initiatives by supporting government commitments, complementing charitable efforts, and accelerating the supply of services, while building demand to create an integrated and sustainable care system for Indonesia’s elderly.


Bambang Widianto
Supervisory Board

Widhyawan Prawiraatmadja
Supervisory Board

Kaezar Maulana
Supervisory Board

Wimboh Santoso
Board of Trustees

Dono Boestami
Board of Trustees

Ruddy Gobel
Co-Founders & Head of Institute

Dyah Larasati
Co-Founders & Executeive Director

Sri Kusumastuti Rahayu
Co-Founders & Director of Partnership and Fund Raising

Martin Siyanaramual
Co-Founders & Director of Policy, Research and Supply Acceleration

Rajeshanagara Sutedja
Co-Founders & Director of Demand Creation and Public Engagement

Dede Syaadah
Director of Business Development

Denaya Karenzi
Head of Social Media

Beng Febriano
Head of Brand Strategy
Join Arunala Team
Jakarta, Indonesia
Software Engineer
We are looking for a skilled Software Engineer to join our dynamic team. The ideal candidate will have experience in developing scalable web applications and a strong understanding of modern web technologies.
Remote
Marketing Specialist
We are seeking a creative Marketing Specialist to help us enhance our brand presence and drive customer engagement. The candidate should have experience in digital marketing strategies and content creation.
Bandung, Indonesia
Data Analyst Intern
Join our team as a Data Analyst Intern and gain hands-on experience in data analysis and visualization. The ideal candidate is eager to learn and has a basic understanding of statistical methods and data tools.

